The 22-year-old granddaughter of Queen Elizabeth II startled commentators with the swirling hat she wore to the wedding of Prince William and Kate Middleton. The silk creation by milliner Philip Treacy has been compared to antlers, a pretzel, and a toilet seat, and has been Photoshopped into scores of unlikely scenarios on the Internet.
As silly as the hat is, it isn't half as ridiculous Beatrice's agenda. This wasn't an expression of one's style or aesthetic. She was trying to upstage the event and make her hat the topic of conversation. It was clear that she wanted all eyes on her and even clearer, that although the auction money will go to charity, she is trying milk the last drop out of her exercise in self promotion.